Search Engine Optimization (SEO) is an integral part of a website’s marketing strategy. Correct SEO practices on your website will keep you visible to your audience and thus increase traffic. Without correct SEO, your site won’t have much traffic, and you will always appear on page two of Google. In the world of SEO, a lot has changed, and there are a lot of tips out there that can improve or negatively affect your website.
With so many SEO strategies, it is hard to decide which to adopt and which ones to ignore. Below we have a guide with 5 amazing SEO enhancements you can perform right now to improve your rank without being penalised by Google.
Let’s get started:
5 Amazing SEO Enhancements you Can Perform Right Now
Here are the 5 amazing SEO enhancements you can perform right now at a glance:
- Link to other websites with appropriate content
- Remove anything that makes your site slow
- Encourage other trustworthy sites to link to your website
- Use metadata to the pages of the website
- Setup Google Analytics
Link to Other Websites with Appropriate Content
Some people believe that linking out to relevant content pages is bad because it takes the audience off their page. However, that is not the case. Link building is an essential strategy of search engine optimization. Whenever you write a new post, link out to different trustworthy and relevant sources. Not only will linking to others help you but also your readers.
Moreover, anytime you link out to an influencer, you can notify them, and if the post is valuable, they can share the post or link back to you. Also, link building is all about quality, not quantity. It is relaxed to figure more trust in your niche if you have few quality links rather than many poor-quality links.
Remove Anything that Makes your Site Slow
Your website’s speed is a vital factor in SEO. I’m sure you have come across slow-loading sites that take almost a minute or more before loading fully. A slow-loading site won’t give you a good experience, and it’s the kiss of death in today’s online marketplace.
Such a site can frustrate users and discourage them from buying your product or revisiting your site. If you have an affiliate site and it loads slowly, any potential buyer sees it untrustworthy and unreliable.
Page speed is also crucial to search engines. According to studies, 47% of consumers expect a page to load in 2 seconds or less. 40% of people will abandon a site that takes more seconds to load.
So, get rid of non-useful elements that slow your site down. If you are a WordPress user, you can deactivate plugins you don’t need. Also, you can declutter the sidebar and put only the essential widgets.
The number of people who leave your site increases for every extra 0.5 seconds it takes to load your site. Therefore, even an improvement of 0.5 seconds will make your site more relevant and rank higher.
Encourage other Trustworthy Sites to Link to your Website
Link building is a good B2B SEO strategy that can improve your ranking. With a good combination of dofollow and nofollow links, you will get a natural link profile that Google can reward. Your site needs to have high-quality and engaging content your audience is looking for to rank higher in SERPs. High-quality content will make people link to you and share your content on different social media platforms.
Before you create a post or other piece of content, invest a lot of time, money, and resources into it. So, create good content and link to authoritative blogs, and people will link to you naturally. This is the essence of successful link building.
Add Metadata to Your Site Pages
Adding metadata to your site pages is a good way to enhance your organic search ranking. Metadata is the part search engines grasps, and it provides information about your website. Every page should be an excellent occasion to lure a visitor, so have its exclusive metadata. It tells search engines what the pages in your website are about. If every search engine can know more about a page, the quicker it serves it directly to the right spectators.
The categories of metadata:
The Title tag:
It is the most critical meta tag. Search engines make use the tag to control the page’s title. It can be optimised with keywords, but only keywords exceptional to every page.
A meta explanation tag offers a short-term explanation of your page. It is the topic the audience sees when they conduct a search via Google. Meta tags have slight influence on the ranking in search engine, but they influence a person on whether to click on your listing in search results.
The other portion of metadata is “alt tags.” Alternative tags are fixed additionally to images on your website for two motives. Primarily, the law requires images to be recognised so that the visually handicapped can “deliver” them by means of a skimming expedient that understands the page’s content and recites it to the individual. Additionally, and most importantly, you can add keywords to alt tags to optimise them for ranking.
Setup Google Analytics
Google Analytics is a web analytics solution that offers insights into your website traffic. It is simple to implement and provides multiple benefits to your online marketing campaign. Google analytics offer awareness into a site and its visitors, including:
- The number of visitors, whether new or repetitive visitors
- Keywords and search engines used to reach the site
- Location of visitors based on IP address
- Pages viewed and the path visitors take through your site
Bonus: Generate Webmaster Account in Google
Google Webmaster tools offer an relaxed method to create your website Google-friendly. The tools allow you to see your website the same way Google sees it:
- You can find out which sites link to yours
- View which website pages are comprised of the Google index
- See mistakes come across while Google endeavoured to crawl your page
- Find the queries that list your site as a result
You can use these tips to optimise your SEO and increase your chances of ranking. They are correct SEO techniques that won’t risk your website being penalised by Google, and they will give you a good audience. If you have search engine optimization tips you think are essential for search rankings, feel free to share them with us.