Choosing an appropriate SEO Conference Speaker is one of the most important aspects of SEO conferences or event planning. The chosen speaker can mean the difference between positive feedback and a stern look from your boss. Plus, they can aid in establishing the event’s mood and help your audience remember it.
There are four Whys to consider when choosing an SEO conference speaker:
Why Are You Hiring an SEO Speaker?
Before you hire an SEO speaker, the event’s main themes, the subjects, and the overarching objectives should be crystal clear. All of these factors should be strongly complemented by the speaker you choose. Plus, choosing a guest speaker is simpler if you’re 100% sure you know what you want from your event.
The reason behind employing an SEO conference speaker can be a lot of things, for example:
- Empower the employees
- Educate the employees about new industry topics
- Give a new perspective on a topic
What Are the Topics You Want to Cover?
The topic (or topics) should be aligned with the conference’s objectives and theme. There are different topics an SEO conference speaker can tackle, which include:
- Keywords and search intent
- SEO strategies based on the industry
- Competitive research
- Content writing for SEO benefits
- Best tools for SEO
- Tracking SEO results
- SEO trends
- Importance of internal links
- Google Search Console
Who Are You Hiring?
Now that you have a clear picture of the SEO conference, you need to search for the ideal speaker. There are numerous qualities an SEO conference speaker should imbibe, but three stand out the most:
1. Unmatched Expertise
An SEO conference speaker should have a higher mastery of your event’s topic. The speaker should be able to relay pertinent information, forecast future trends, shed light on current ones, and suggest measures that will actually benefit attendees. Plus, the speaker should be credible and engaging.
The speaker should be someone the attendees can relate to and feel like they can learn from. To find a great SEO conference speaker, look for someone who can be a role model to the attendees.
An effective SEO conference speaker should be able to keep the attendees’ interest throughout the speech. SEO speakers should know how to command attention and are lively and gregarious. The most effective speakers frequently don’t require most of their presentations; they only require a microphone.
When Should You Hire an SEO Conference Speaker?
Even the best speakers might become an eyesore for the audience if a speaker is hired last minute. The ideal time to hire an SEO conference speaker is six months before the event. But if you can’t do that, attempt to give your speaker at least three months to prepare.
Your audience may have a less-than-real experience if you don’t take the time to get to know your speaker. Additionally, speakers experience peak and off-seasons, just like any other business. Aside from planning for the upcoming hectic season, they occasionally spend months traveling. So always ask your prospects if they’re available and always have a backup.
Hiring the Best SEO Conference Speaker
Hiring the best SEO conference speaker would make your event successful and your audience happy. The best speakers provide attendees with valuable information they can use to advance their careers. Attendees will leave the session more motivated and with more distinct goals.